Today, many supermarkets in Staten Island, New York are using “smart shopping carts” to reduce customer wait time while doing their shopping. These carts feature barcode scanners and touch screen monitors which enable shoppers to scan products, view costs, total bill amount and other details quickly and conveniently.
These systems can also suggest items based on shoppers’ past choices, or offer discounts and promotions. This technology helps retailers build customer loyalty and boost sales.
1. Convenience for customers
Barcode scanners make it simpler for customers to check out items without waiting in a long checkout line. Furthermore, barcode scanning reduces theft by identifying products and verifying their weight.
Shopic has created an AI-powered clip-on device that transforms any legacy cart into a smart one. Their technology utilizes cameras and sensors to quickly scan items for purchase.
Grocers across America are now testing these carts out. Albertsons plans to trial them out at a few dozen stores, while Veeve, based in Seattle, is working with Western grocer Raley’s to evaluate their capabilities.
These carts also provide advertising opportunities to encourage purchase behaviors, such as flashing reminders of products that complement what shoppers already have in their cart or highlighting a promotional deal while they navigate the store. These ads are personalized based on customer data such as past purchases and which items shoppers tend to pick up frequently.
2. Personalized shopping experience
Smart carts offer customers a tailored shopping experience, which in turn increases customer satisfaction.
Smart shopping carts feature a barcode scanner and touchscreen display to help shoppers scan items. They can also view the cost of each product as well as their total bill while they shop.
They can adjust their budget at will, giving them the power to make informed decisions about grocery shopping.
WGB points out that in addition to ease of use and convenience, these devices also offer personalized offers and promotions tailored to each shopper’s past shopping habits. This helps retailers boost revenue and foster customer loyalty, according to WGB.
3. Reduced labor cost
Smart shopping carts are an innovative way for consumers to skip the checkout line. These machines utilize cameras and machine learning technologies to identify items as they’re placed inside.
However, this technology necessitates an extensive investment in hardware and software that could prove expensive for retailers. Furthermore, its large number of sensors necessitates regular upkeep which also adds up over time.
Additionally, stores collect vast amounts of personal data which could be stolen and stored on unprotected servers, leaving stores vulnerable to security breaches.
4. Easy to maintain
One of the advantages of smart shopping carts is their ease of upkeep. By regularly inspecting and maintaining them, customers can avoid needing to replace them altogether.
Though this may seem like a minor inconvenience, the costs of replacing your cart can be far greater than maintaining it. So it’s something that should be taken into account.
Smart carts also provide retailers with data that can be used to optimize store layouts. For instance, they provide insight into which areas are being overlooked by shoppers and suggest products based on preferences and past purchases. This helps retailers increase sales by making sure their shelves are stocked appropriately at the right time.
5. Increased sales
Smart carts can send promotional information and coupons to customers at the right time and location, increasing per-customer transaction values and driving up retail store sales revenue.
Retailers now have the unique capability of offering targeted marketing to consumers based on their past purchases, providing consumers with an exciting new avenue for growth.
Technology can also be employed to enhance in-store staffing and promotional success. For instance, managers are alerted if their product is out of stock, enabling them to adjust how it’s presented or displayed in the store.
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Additionally, it helps prevent theft. It tracks the weight of each item and alerts cashiers if something doesn’t match what they see on screen, helping reduce losses and speed up checkouts.